You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages apcontinue="CM15A_Should_Not_Eat_Batteries" />
  </query-continue>
  <query>
    <allpages>
      <p pageid="1775" ns="0" title="BNC Adapters For Mace Products" />
      <p pageid="1755" ns="0" title="Big Red Emergency Button" />
      <p pageid="1361" ns="0" title="Boom/Boom2000" />
      <p pageid="1834" ns="0" title="Boom 2000 Reinstallation" />
      <p pageid="4367" ns="0" title="CDMA vs. GSM" />
      <p pageid="3811" ns="0" title="CK11A" />
      <p pageid="3813" ns="0" title="CK18A" />
      <p pageid="1902" ns="0" title="CM11A" />
      <p pageid="2324" ns="0" title="CM11A Unlock Procedure" />
      <p pageid="2687" ns="0" title="CM15A" />
    </allpages>
  </query>
</api>